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Users will soon have a updated setting that enables them to cut down on the quantity of AI-created media appearing in their streams. This step comes as the service announced that it currently hosts in excess of 1 billion AI videos.

Pilot Phase and Launch

The new functionality is being tested over the coming weeks before a widespread launch. This advancement coincides with a increase in AI content, driven by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that almost 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this material is classified as low-quality AI content, a term for substandard, bulk-generated content that is often nonsensical or bizarre.

“We know from our community that a lot of users appreciate content produced via AI tools, including digital art to informative clips, and we intend to provide users the power to increase or decrease of that, according to their own choices,” said a platform representative.

Volume and Proportions

The platform announced that there are presently 1.3bn videos on its network identified as artificially created. In total, more than 100 mn media items are added to the app each day, making AI-generated material a relatively small part of its overall inventory.

How to Adjust Settings

Members will be capable of decrease or raise the volume of AI content they see by opening the “manage topic” feature in the app and picking AI-made media. Further subjects that currently be controlled under the filter encompass politics, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s policies oblige creators to tag lifelike AI-generated content, and it bans harmful fake videos of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.

In addition, the platform will from now on add an “AI-made” label to content created with its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This measure is intended to stop users from attempting to circumvent the tagging system.

Educational Initiatives

The company is additionally launching a $2m educational fund for specialists and groups to produce educational content about using AI responsibly. This program will support non-profit groups specializing in training coding and technology.

Content Safety Approach

The video-sharing app has defended its content review process, during discussion over plans to lay off a large number of content moderators in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its content moderation team in London, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.

A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content ahead of it is viewed by humans. The platform announced a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its machine learning processes.

It is vital to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”